certifiedtino2893 certifiedtino2893
  • 02-03-2020
  • Business
contestada

What is a form of predictive analytics for marketing campaigns that attempts to identify target markets or people who could be convinced to buy products

Respuesta :

letmeanswer
letmeanswer letmeanswer
  • 08-03-2020

The given statement belongs to "Uplift modelling" concept.

Explanation:

In analytical CRM Concept

Uplift modeling , customer segmentation and Website personalization are exist.

Uplift Modeling is an observational marketing method that forecasts the variance in the behaviour of consumers of a marketer's actions.

It splits the audience into groups that respond to the marketing camp against a control group based on the expected disparity.

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